Thursday, August 10, 2017

Utter Nonsense

I was honored to contribute jokes to this Target exclusive card game. The company was so pleased by the team's work they asked us to revise a second edition of the game.

Wednesday, October 19, 2016

AMITIZA rebrand

The AMITIZA HCP website needed an update to incorporate a new campaign. We designed an elegant solution that brought the site to current standards, spotlighted the new creative and streamlined the content, all without the need for a complete rebuild.
Live site.

Wednesday, October 12, 2016

TRINTELLIX HCP

When Takeda changed the name of BRINTELLIX to TRINTELLIX, they needed a complete rebranding, including a new site to speak to health care professionals. We built the first phase in five weeks from concept to launch, then prepared an entire new site for phase 2.
Live site.

Thursday, September 10, 2015

Wednesday, July 8, 2015

Moen Professional Newsletter

This email newsletter was part of a targeted, bimonthly outreach program to professionals and includes product information, video links and relevant content.
Web version
Web version
Web version

Monday, January 7, 2013

Yopa

YoCrunch was introducing a new line of Greek yogurt and needed a new website. This freelance project was handled under a tight deadline shortly before the holidays and facing a January launch. We still found time to develop a brand voice and story and add some long form copy on the "Why Yopa?" page.



Live site Home Page

Live site "About Us" page

Tuesday, September 18, 2012

HP Project Runway


For the ninth season of the hit show "Project Runway" HP wanted something special for their sponsorship. We responded with a microsite and contest, offering full functionality for designers to upload their creations and voting capabilities. I also added new headlines on every page.


Live site

Thursday, May 10, 2012

VAuto Event Invitation

This dimensional package was given to an elite selection of 50 guests. To enhance the premium message, we created a leather type box with a stainless steel i.d. card. A 16 page brochure highlighting the events and key speakers was included, leading the guest through the unique experience. 







Thursday, April 26, 2012

MAVERICK Technologies

This B2B client needed to explain to partners how updating internal systems was not as daunting (or as costly) as they believed. These blog posts were one way to reach them.

http://www.mavtechglobal.com/ideas/2012/02/08/a-time-of-great-change/

http://www.mavtechglobal.com/ideas/2012/02/15/introducing-dcs-next/

http://www.mavtechglobal.com/ideas/2012/02/29/whats-holding-you-back/

Monday, January 9, 2012

Cars.com Who's Got Game?

Cars.com needed a way to get dealers excited about their Super Bowl ad. We delivered with a contest, website, email blast and five videos, which I scripted and helped cast.



Live site

Wednesday, October 5, 2011

VDC Conference

When it came to covering the 2011 Verizon Developer Community Conference, no stone was left unturned. After selling the initial "Meet the Machine" concept, we executed every tactic from a website, twitter feed, an app and emails to the program guide and introductory video.




Introductory video which I concepted, scripted and helped direct.


Tuesday, March 8, 2011

Xperia PLAY

SONY Ericsson and Verizon combined to introduce a true gaming phone with a sliding gamepad. Verizon wanted to raise awareness among its developers to generate content for the new phone.

Tease Marquee:


Tease Landing Page:


Launch Marquee:


Launch Landing Page:


Live site.

Saturday, October 2, 2010

Droid R2-D2





To commemorate the 30th anniversary of Star Wars: the Empire Strikes Back, Verizon launched a special limited edition R2-D2 phone. The buzz for this launch came entirely from digital, with banners, emails and an online sitelet.



This sitelet was also the hub of an innovative online scavenger hunt. Audio tweets were posted on Verizon's feed and translated on C3PO's page which contained hints by original actor Anthony Daniels. It was a career highlight to write his dialogue.



Further clues took users all over the internet for a chance to win a free Droid. Response was rabid with 24 hour work shifts required to supply clues to a tech savvy, hungry fanbase.



Friday, August 20, 2010

Droid Does 2.0

With three new phones launched, we decided it was time for an entirely new website.This newer version uses groundbreaking eye tracking software which responds to the users head and eye movements via the webcam.





Tuesday, July 20, 2010

Droid Landing Giveaway

With the Droid X launching, we tried a different tactic; a 21 phone giveaway conducted nationwide with clues offered only through a Twitter feed. It was a resounding success with over 30,000 followers and Droid hunters finding phones within minutes. It was a also a great experiment in real-time marketing, generating hundreds of tweets within a ten-day period:





Sunday, June 20, 2010

Crayola Story Studio

Our first major project for Crayola was this fully interactive site. Story Studio transforms photographs into line art, then places the image into one of many templated storylines, allowings children can create their own personalized coloring books.




Live site.

Thursday, February 11, 2010

Sharp Aquos banner

Finally, a chance to work with the great George Takei.

Storyboards:







Monday, February 8, 2010

Sunday, February 7, 2010

Droid Does Website

Verizon wanted to build both anticipation for Droid while maintaining secrecy about the product itself. We first ran a text based email capture site.



Although the teaser site ran only two weeks, An entirely different design was conceived with pulsating LED animations and higher end benefits before launch.





There are 65 separate pages in this Flash Verizon site. Copy was needed for every one of them. In addition, 12 animations were concepted for the high level categories.

This site was the third version after two teasers ran. It got millions of hits per day until launch.


The entire campaign won the 2010 WEBAWARD For Outstanding Achievement in Web Development.

Friday, February 5, 2010

Thursday, February 4, 2010

IBM sales kit

When Oracle changed its contracts with customers, IBM saw an opportunity to sway customers to its services, and take a few swipes at the competition. Each of the items on this one sheet was produced and shipped to its sales representatives.



Also included in the sales kit was a parody bill from Oracle.



IBM Self Mailer

This DM piece introduced the first integrated fingerprint reader on a notebook computer.



A brochure was also produced.




IBM Print