Saturday, October 2, 2010
To commemorate the 30th anniversary of Star Wars: the Empire Strikes Back, Verizon launched a special limited edition R2-D2 phone. The buzz for this launch came entirely from digital, with banners, emails and an online sitelet.
This sitelet was also the hub of an innovative online scavenger hunt. Audio tweets were posted on Verizon's feed and translated on C3PO's page which contained hints by original actor Anthony Daniels. It was a career highlight to write his dialogue.
Further clues took users all over the internet for a chance to win a free Droid. Response was rabid with 24 hour work shifts required to supply clues to a tech savvy, hungry fanbase.